But what really fascinates me is the idea of virtual advertising creeping in to virtual worlds. No doubt we’ll also begin to see “real” virtual stores being constructed within games – so you won’t have to leave the game to, say, shop for and order a new Alienware PC.
And we’ll see entrepreneurs begin to open “virtual” virtual stores that will actually compete with one another to sell magic potions and broadswords and other stuff to use within the game. And those stores will, of course, buy advertising in the game – and they’ll even have to bid against each other for the prime spots. The economies of virtual worlds, already complex, will become, well, real.
When done correctly — and the in-game ads contextually support the game environment — we’re finding gamers are in favor of videogame advertising because it enhances the realism of the game play. As a result, our clients are discovering that in-game advertising is connecting well with their key customers.
[tags]virtual economy, internet, prediction, 2006, game[/tags]